The Buy Black Guide was started out of a deep passion for supporting Black-owned businesses and creating a space where they could thrive, connect, and grow. The idea came from Temoura’s experiences as an entrepreneur, recognizing the challenges that Black business owners face in terms of visibility, resources, and access to a supportive community.

What started out as a resource guide has now turned into both a directory and marketing agency which offers social media, marketing and promotions, as well as events such as masterminds, bridal shows and networking socials. With Temoura’s growth, came a need for her identity to better reflect who The Buy Black Guide is and where The BBG is going.

The Buy Black Guide

Services:

Logo Design & Branding
Brand Identity
Brand Guidelines

STRONG. REFINED. WARM. ENERGY. AUTHENTIC.

I wanted to capture this element of refined strength that still pulls in boldness and energy yet also delivers the calmness needed to foster growth, support and community. You definitely feel the inspiration of black culture in the overall aesthetic but it doesn’t necessarily feel the need to beat you over the head with it either. Never forgetting your roots but also knowing when and where the time is to show up a certain way is pivotal when it comes to opening the right doors at the right time. This is reflected in the brand’s aesthetic makeup. 

THE ART OF CONNECTION AND SUPPORT

The custom made icon is born from the monogram “bbg”. The stylization is a callback to knowing that all things are connected and support each other with it’s interconnected lines. The uniform elements give a sense of purpose and guidance while equally feeling like a unique piece of art. A piece of art that plays to the symbolism of African culture in which there are always so many layers and depth.

Couple that sense of purpose with typography that is classy yet still manages to exude energy and fun. A reminder that our layers are what make us unique. The movement of the build of the letters is a subtle callback to plants and growth. Like planted roots that will eventually grow strong trees. 

A BREATHING LIFE, UPLIFTING ENERGY AND PLANNED GROWTH INTO BLACK BUSINESS

For the supporting aesthetics of The Buy Black Guide’s brand, I wanted to make sure that Temoura’s focus on uplifting energy and growth were represented in the build of the materials. Every pattern and texture has a sense of movement, life, energy and growth. The color palette is conveys strength, reliability and luxury that gives the brand a strong base. Combining the warmth and authenticity of the icon with the blend of bold colors and patterns helps to convey the reliability of what Temoura had already built with her directory, but allows for the brand to stretch its wings to build out more of the stability and strength needed to get across the marketing experience she wants to dive more into. 

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