For the Blend Out book cover Robert wanted something that was going to literally pop off the stands and grab attention, especially in the section with which the subject matter is based... financial advisors and branding. Because we know that in the financial industry there’s a lot of assimilation that goes on with logo design and branding, we chose a blender (as the symbol of what we normally see in the industry) purposefully doing the opposite of containing and mixing up the ingredients within (a symbol of pushing yourself outside of what is seen as the ideal).