For Jolt! 2025 the talk tracks are built around behavioral change. When brainstorming how the creative would be tied in for this year we landed on a gaming theme and how when you play these games of strategy a lot of your own behaviors and predictions and actions dictate the outcome. We combined different aspects of nostalgic games and intertwined them with the energy and color that has been established and built in previous years.

Below are the initial buildout pieces showcasing the creative strategy and direction: the design for the Sponsorship Guide and video quote templates.