The People Scale
The secret behind successfully scaling a business from a startup to a high growth company is the PEOPLE. No matter how good the product or service is, businesses need highly engaged and performance minded individuals to make objectives happen. However, this is often a lagging consideration when CEOs and business owners are deep in revenue initiatives. The more adept a business is at scaling people in proportion with revenue, the more likely sustainable growth will result, hence The People Scale was born.
Services:
Logo design
Brand Identity
Brand Guidelines
BALANCE. ENTHUSIASM. GROWTH.
Alicia wanted the people and companies that worked with her to feel the energy that comes with putting a growth mindset back into the people of your company. The people are the strategic advantage to your growth and she wanted to be able to share that with others in the startup or scaling phase of their company. Focusing on the whole person is by creating the right environment for them that allows them to grow and be challenged while also being supported. And this balance inside your company will in turn benefit your profits on the backend.
PEOPLE AT THE CENTER, LITERALLY.
For The People Scale I wanted to utilize the icon of a person in a way that feels inclusive to the mark itself. People and culture are at the center of everything Alicia was building so it was fitting to have it be an integral part of the type treatment instead of just something that is accompanied by text. Having this built in icon also gave the ability to use a customizable icon for certain elements that’s already baked into memory as people come to recognize the logo. For the submark I focused on the balance aspect as a play off of the recognizable yoga symbol.
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