Skin & Energy will be the first Holistic Skincare brand for Black moms. They offer high vibrational products that nourish the skin, calm the mind and energize the body. Their all-natural lotions and potions address common “mommy skin” concerns associated with stress and fatigue, including dry skin, acne and pre-mature aging.

Skin teas, tools and tonics work synergistically with the body’s innate quest for harmony and balance to help the skin and body function as nature intended. 

Skin & Energy

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Logo Design & Branding
Brand Identity
Brand Guidelines

WELLNESS. JOY. NATURE. STYLE. BRILLIANCE.

S&E is witty, fun, confident, eclectic, a free spirit, stylish, health conscious, a lover of luxury AND value, creative, in touch with her emotions, vocal about her thoughts and feelings, not willing to compromise on her dreams, bold, brazen, a lover of extremes: (bright and subdued colors, intuition and logic, extravagance and simplicity, connection and solitude), dissatisfied with the status quo, marches to the beat of her own drum, she lights up a room. 

ENCAPSULATING BLACK GIRL MAGIC

The Skin & Energy concept is a symbol that feels like a rhythmic flow of energy as if encapsulating the magic we hold as black women. The flow not only forms a pattern but it is derived from the letters “S” and “E”. It’s one of those things that you may see right off the bat or it is something that is an aha moment after you’ve sat with the design a moment. The type treatment is a nice balance of simple and modern with a bit if personality baked into the linework. It is complementary to the movement and flow but not distracting from the combination itself.

NATURELUX VIBES

Though Jennifer was convinced she’d go with a brighter color palette, after we went through the color options she chose the more naturelux vibe. Being a big believer in balance throughout brand systems we talked about how choosing this vibe doesn’t mean that you can never have brightness and fun baked in. You are choosing how to primarily visualize the brand and then we will work in the supporting feelings in other ways throughout the aesthetic.

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